Payments & payouts
Merchant of record, taxes and thresholds
Why you (the Creator) are the merchant of record for web payments, and what that means for tax.
For payments made on the web, your connected Stripe account is the one that actually receives the funds. That makes you, the Creator, the merchant of record for those transactions, not nowyouseeme.
What this means in practice. As the merchant of record:
- The customer's payment, receipt and refund relationship is with your business.
- You are responsible for charging, collecting and remitting any sales tax, VAT or GST that applies in the jurisdictions where you sell.
- You are responsible for declaring the income on your own tax return and paying income tax according to your local rules.
Tax thresholds. Most countries only require you to register for VAT, GST or sales tax once your business crosses a turnover threshold. The threshold depends on where you and your customers are based and changes regularly. We do not track these thresholds for you, and we do not give tax advice. If you are getting close to one, please talk to a local accountant.
What Stripe handles. Stripe can help you with parts of this through their Stripe Tax product (automatic rate calculation, country thresholds, monthly reports). Whether you turn it on is up to you. Either way, the legal responsibility sits with the Creator, not with Stripe.
iOS and Android payments. Payments processed inside the iOS or Android app go through Apple In-App Purchase or Google Play Billing. For those transactions Apple or Google act as the merchant of record and handle local consumption taxes (VAT/GST) for the end customer. You still need to declare the net amount Apple or Google pay you as income in your own jurisdiction.
What nowyouseeme does. We charge a flat platform fee on every successful payment (see Creator fees) and we provide the dashboards you need to reconcile your earnings. We do not file tax returns on your behalf and we are not your merchant of record for web payments.
If you are unsure how this applies to your situation, please talk to a qualified accountant in your country.
More in Payments & payouts
- Connecting your Stripe account
- Creator fees overview
- Merchant of record, taxes and thresholdsYou are here
- Refunds and chargebacks
- Selling products alongside memberships